So, a slight disclaimer. This blog post is taken from the Sociology @ CCCU Blog that I penned with fellow student and life-long friend, Rachel Hedger. The original post can be found at: canterburysociology.wordpress.com
With John Lewis setting the precedent for Christmas adverts over the preceding years, you may well have had high hopes for this year’s festive flurry hitting your screens (and we don’t mean snow on your windscreen!). But after 2016 proved itself to be a pretty miserable year – Bowie, Wood, Rickman, Wogan (Brexit and Trump, too!) – the big businesses thought we deserved to be cheered up and these ads are definitely “more in tune with the Christmas the nation wants and needs to have in 2016” (Marketing Week, 2016). What they didn’t expect, however, was how happy
